I came across this very interesting and inspiring article on the Bridgestone 1994 Catalog via the Sheldon Brown website. It provides tips to aspiring bicycle riders on how to truly enjoy their rides.

1. Ride when you like. Don’t be a compulsive rider.
2. Go slowly. To truly enjoy your bicycle ride, you should not be tempted to race.
3. Take short rides. 10 minutes of a leisurely ride will do you wonders.
4. Don’t keep track. Don’t maintain a log of your riding. Cyclo computers – the latest craze in bicycle riding and other knit knacks is definitely out.
5. Own more than one bike. In other words different bikes for different purposes.
6. Learn how to fix your bike. It’s easy.
7. Don’t chase technology.

How to ride a bike forever